The Master’s degree aims to stimulate the production of knowledge in the field of Administration, as well as to train people capable of having autonomy and independence of action in the business field.
It also aims to develop skills in the production and transmission of knowledge in Administration, in view of the advances of didactic and pedagogical conceptions and research methodologies.
Finally, the Master’s degree aims to train professionals qualified in a greater scope and depth analysis in solving business management problems.
WCU intends to train Masters with critical spirit, capable of using the theoretical and practical instruments of business knowledge and also of showing solutions to problems faced by companies in the area of knowledge concentration.
Discipline | Workload |
Research Methods and Techniques | 480 h |
Strategic Planning | 60 hrs |
Management Processes | 60 hrs |
People Management | 60 hrs |
Risk Management | 60 hrs |
Business Accounting | 60 hrs |
Financial Administration | 60 hrs |
Investment Analysis | 60 hrs |
Knowledge Management | 60 hrs |
Corporate Governance | 60 hrs |
Research Project | 60 hrs |
Research Seminar | 180 h |
Total | 1.260 h |
Guidelines and
Defense of the Dissertation:
The student will
have guidance from a phD teacher during the project, research and writing of
the dissertation.
The student will
submit his dissertation for qualification, being approved will be scheduled
defense that will be online for a bank of doctors.
Discipline
Menus
The content of
the disciplines follows the state of the art of the area of knowledge, based on
a textbook and other approaches presented by the teachers, prioritizing the
formation of the group and the themes of research.
Research
Methods and Techniques
Common sense and
science. Definitions of science. The types of knowledge. Evolution of science
in time. Research. Research Methodology. Research methods and techniques.
Preparation of scientific articles. Methodology of the text. It’s a record.
From the idea to the research project. Case study. Experience report. Structure
of the project. Literature and state of the art review. Technical standards.
Strategic
Planning
Evolution of
strategic thinking. Schools of strategic thinking. Competitive Advantage.
Strategic, tactical and operational planning. Implementation and control of the
strategy. Strategic Directions and Corporate Strategy. Strategic objectives:
definition and classification. Strategic objectives: implementation and
deployment. Strategic positioning. Business Level Strategy. Five porter forces.
Strategic references. Expectation of stakeholders. SWOT analysis.
Macroenvironment. Analysis of the external environment: macroenvironment and
industry. Opportunities and Threats. Analysis of the internal environment.
Strategy. Formulation of competitive strategy. Mapping in Strategic Planning.
Strategic management. Structures and Processes. Methods and Evaluation of the
Strategy. Managing Strategic Change. Values, Mission, Vision and Objectives.
Stages of strategic planning. Competitors and Markets. Strategic Capability.
Management
Processes
Process mapping.
Process Modeling. Concepts, Objectives and Examples Applicable to Business
Process Management (BPM). Life cycle of a Process. Plan the BPM. Process
Indicators. Processes in Continuous Improvement.
People
Management
People
management; evolution and trends. Strategic management of people. Global human
resources management. Alignment and planning of human resources. Processes of
the people management system. Recruitment and selection. The strategic
formulation of knowledge. The management of organizational knowledge. Analysis
of positions. Organizational learning. Organizational Culture. Skills
management. Development. Performance management. Performance indicators.
Leadership. Demissional process. Labor Relations. Remuneration. Training.
Management and training methods.
Risk
Management
Strategic
objectives of organizations. Definition of Risk Management. Fields of
application of Risk Management . Internal Controls as an integral part of
strategic management and Risk Management. Structuring of risks in the
organization, processes and agents involved. Fraud X Risks. Risks and
opportunities (Risk Matrix – MR and Opportunity Matrix – MO). Risk management
in public administration. Corporate Risk Management – Coso Integrated
Structure. ISO 31000. AS/NZS Approaches – 4360:2004.
Business
Accounting
Concepts and
definitions, accounting such as planning, control. Field of application.
purpose and objectives of Accounting. Accounting Techniques and Fundamental
Accounting Principles. Definitions and Characteristics of the Patrimonial
situation and Property Components. Administrative Acts and Facts and Graphic
Representation of The State of Heritage. Concepts and characteristics of equity
and results accounts. Structuring a plan of accounts, grouping of balance sheet
and income balance sheet accounts. Tax and Accounting Books, mandatory and
auxiliary. Folded Matches: accounting process; accounting entries; methods and
process. Jurisdiction and Closure of income and Expenditure accounts.
Verification Balance Sheet: Preparation Process and Balance Sheet. Procedures
for the preparation of the Balance Sheet, steps for the preparation of the
Balance Sheet. Income Statement for the Year: classification of income and
expenses and structuring of the statement. Cash Flow Statement. Statement of
Added Value. Trade And Trade Institutions. Commercial Societies. Purchase and
sale of goods. ICMS and IPI calculation payable. Calculation of the stock
listing by the methods: IUPS; FIFO and Weighted Average. Depreciation and
amortization calculation. Payroll and Provisions. Social Charges. Discounts
with duplicates. Insurance. Plan of Accounts. Constitution of Companies.
Accounting Calculation of Results. Financial Operations. Estimated Losses on
Doubtful Accounts.
Financial
Administration
The funding
decision. Working capital. Functional or dynamic analysis. Risk analysis in
investment decisions. Planning of future financial performance. Evaluation of
financial performance. Financing of operations. Evaluating investment
opportunities. Growth management.
Investment
Analysis
Introduction to
business valuation. Market value of companies. CAPM: financial asset pricing
model. Rating of Brazil: credit rating agencies. Internal rate of return (IRR).
Simple payback. Cash flow debilled: net present value (LPV). Private equity
funds. Mergers and acquisitions.
Knowledge
Management
Knowledge and
Society. Knowledge and Organizations. Creation of knowledge and value.
Knowledge goals in organizations. Evaluation of knowledge in organizations.
Knowledge management in a globalized environment. Knowledge networks. Knowledge
and Innovation. Intellectual Capital. Organizational Learning. Competitive Intelligence.
Strategic Skills Management. Corporate University. Tools for measuring
knowledge. Organizational knowledge sharing. Main challenges for knowledge
management.
Corporate
Governance
The importance of
corporate governance. Management at its operational, tactical and strategic
levels. The company as a system and its environment. Transparency. Types of
conflicts structuring corporate governance and legal support. The pillars of
support for corporate governance. Middle areas and end areas, Staff and line.
Assembly, board of directors, chair, supervisory board, committees. Importance
and characteristics of the board. bovespa and governance levels. Accounting
fraud. Conflict management in the organizational environment. Involvement of
the SOX law for Brazilian companies. Investors’ goal. Objective and
responsibilities of the Board of Directors. Main indicators of financial
health. Profitability.
Research
Project
Development of a
research project according to the techniques and methods of research in a
concentration area of the master’s degree.
Research
Seminar
Development of a
master’s thesis.